BY MARK SUSTERMAR 01, 2010I'm often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur.Why You Must Blog
I believe that blogging in your business is vital to creating a public personae and making your company more accessible. In an era where companies like Zappos have differentiated themselves based on service, it is important...